Small businesses have to conquer the line between the digital and "real" worlds if they want the benefits of both. Entrepreneurs and other small business owners may not be prepared for the amount of capital or time needed to unite these two realms, but creating an online store can effectively bridge the gap.
The main page for a business is just the beginning when it comes to online engagement: social media and sharing is increasingly important, meaning that even a local brand can benefit from a comprehensive presence. When creating the initial site, it's worth planning out which buttons and links you will emphasize the most, with these in a prominent place for newcomers to access.
Planning for social media is just a part of the larger planning you will have to do for a customer-friendly web experience. Companies can work with a professional web designer that grasps all of the elements of a good site. Niall O'Loughlin of 99designs references the importance of mobile access in particular in an article for The Guardian.
"Responsive web design involves ensuring a site looks as good on a mobile device as it does on a desktop," O'Loughlin writes. "More people now access the internet from mobile devices than desktops, so failure to get up to speed means you'll be left behind."
Factor in the time and capital finance you will need to make your company's website superior, and you will be in a better position to compete with other local businesses. Financial support from local loan companies can make establishing the tools you need for success simple.