Are you an entrepreneur looking to jumpstart your small business? Finding the right people to back your company can make all the difference in how quickly and successfully you’re able to make those ambitions into a reality — and all the more reason why you should attend Growth Capital’s Stakeholders’ Networking Reception on Thursday, April 23. The event, which runs from 4:30 p.m. to 7 p.m. at Cleveland’s Massimo da Milano Restaurant, offers attendees the chance to “meet and greet” with our staff, board and committee members, as well as other participating stakeholders that could potentially lend a hand to your business.
Of course, a networking opportunity is only worthwhile if you know how to network effectively. As SMS Management & Technology notes, being able to engage with business stakeholders requires asking yourself two questions first: How exactly do you plan to get a stakeholder involved in your project? And, can you preemptively address their concerns while also pinpointing the impact their engagement can have?
The key to successful networking is knowing your audience — that is, who are you hoping to engage and what is the best way to steer the conversation?
“Invest time in understanding how the different business units impacted by the change operate today,” the source writes. “Introduce proposed changes to them early on and allow them to help you understand how it will impact [your] business […] Understanding this level of detail will help to assist in shaping your communications and training strategies and help improve the overall effectiveness of the change.”
If you’re interested in RSVPing for the event, or have any questions, please email Denise Sisley at dsisley@growthcapitalcorp.com or call 216-592-2332. For more information on, or options for, commercial business loans that can help grow your company, contact Growth Capital Corp. today!
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