Small retail businesses budgeting for the future should always remember to prioritize their customer service. Companies of all sizes need to pay attention to this area, but entrepreneurs and owners with limited resources do themselves a favor when they focus on answering consumer needs. This is a notably large bracket, though, and can require overhauls in multiple areas.
For one thing, newer technology requires businesses to be aware of different devices and platforms to provide the best possible experience. This can include physical device payment options for in-store encounters, but also a social media presence that responds to consumer needs and is easy to access. The content of a company's site can also play a role in retaining customers: if it's out of date, inaccurate or incompatible with mobile platforms, customers could turn away in response.
Writing for Entrepreneur, contributor John Rampton specifically connected important customer service to success among younger, Millennial customers, describing it as a key factor for their business.
"Millennials want to know the faces behind your brand (which is why you should have an "about us" page), where your product was manufactured, and they want to engage with real team members on social media," he writes. "Millennials expect valuable content to make their lives better and seek out information and recommendations from those closest to them."
Whichever way you want to improve your business, it can all begin with a community loan that establishes the base funds necessary for long-term progress. Growth Capital Corp. supports small business development through planning and financial resources.